How is the visibility score calculated?
Four inputs, combined into a single 0-100 figure:
- Mention rate — how often you're named in answers across the tracked query set.
- Citation rate — how often your site is cited as a source, not just mentioned in passing. Weighted more heavily, because a citation means the engine treated you as evidence.
- Prompt coverage — what share of your category's question space you appear in. Being strong on two questions and absent from twenty is a low-coverage profile.
- Source authority — the standing of the pages citing you. Ten mentions on thin content count for less than two on a source the engines lean on repeatedly.
We don't publish exact weightings, for the same reason search engines don't: a published formula becomes a target, and gaming it would make the number useless to everyone. What we will say is that citation and coverage dominate, and raw mention count is the weakest of the four.
Related FAQs
Can I see the actual AI answers behind my score?
Yes — the citation map shows which sources were cited for which queries, per engine, so you can see what the engines drew on rather than take it on faith.
What is authority score, and how is it different from Domain Authority?
Authority score rates the sources citing you, in the eyes of AI engines. Domain Authority rates your own domain, based on backlinks, per an SEO tool.
What is prompt coverage, and why is mine low when my score is decent?
Prompt coverage measures how much of your category's question space you appear in. A high score with low coverage means you're known for one thing only.
How long until my score improves after I make changes?
Weeks, not days — and it varies by fix type. Structural changes can register in one to three weeks; third-party mentions take one to three months.
Why do the four engines give me such different results?
Because they work differently: Perplexity is retrieval-heavy, ChatGPT blends training with browsing, Gemini leans on Google, Claude cites conservatively.
The score is an estimate — so how much should I trust it?
Trust the direction more than the value. It's reliable for tracking your own movement and comparing competitors on identical queries, not as an absolute.
Is my score comparable to another company's?
Only within the same query set. Two companies in different categories are measured against different questions, so comparing raw numbers is meaningless.
What counts as a good score?
Bands rather than a target number, because what's achievable depends heavily on your category. 0-25 is effectively invisible; 51-75 is reliably visible.
Can't find what you're looking for?
Related terms
AI Visibility Score
Metrics & ScoringaThe AI Visibility Score, out of 100, measures how often and how prominently a brand appears across AI platforms like ChatGPT, Gemini, Perplexity, and Claude.
Citation Rate
Metrics & ScoringcCitation Rate is the percentage of analyzed AI answers in which a brand is actually mentioned.
Citations
Authority & Trust SignalscA citation is any instance where an AI platform mentions a brand by name in response to a relevant query, with or without a link.
