How long until my score improves after I make changes?
Weeks, not days — and it varies by fix type.
Structural changes engines can re-crawl — schema, llms.txt, page structure, clearer definitional content — can register within one to three weeks. Anything depending on how the engines regard you rather than what they can read is slower: new third-party mentions, sentiment shifts, and entity recognition typically take one to three months to move the number, and some model-side knowledge only updates on the provider's own schedule, which nobody controls.
Re-audit after shipping a batch of fixes so you can attribute the change, then judge it on the 30-day trend rather than the next single audit.
Related FAQs
Can I see the actual AI answers behind my score?
Yes — the citation map shows which sources were cited for which queries, per engine, so you can see what the engines drew on rather than take it on faith.
What is authority score, and how is it different from Domain Authority?
Authority score rates the sources citing you, in the eyes of AI engines. Domain Authority rates your own domain, based on backlinks, per an SEO tool.
What is prompt coverage, and why is mine low when my score is decent?
Prompt coverage measures how much of your category's question space you appear in. A high score with low coverage means you're known for one thing only.
Why do the four engines give me such different results?
Because they work differently: Perplexity is retrieval-heavy, ChatGPT blends training with browsing, Gemini leans on Google, Claude cites conservatively.
The score is an estimate — so how much should I trust it?
Trust the direction more than the value. It's reliable for tracking your own movement and comparing competitors on identical queries, not as an absolute.
Is my score comparable to another company's?
Only within the same query set. Two companies in different categories are measured against different questions, so comparing raw numbers is meaningless.
What counts as a good score?
Bands rather than a target number, because what's achievable depends heavily on your category. 0-25 is effectively invisible; 51-75 is reliably visible.
How is the visibility score calculated?
Four inputs, combined into a single 0-100 figure: mention rate, citation rate, prompt coverage and source authority. Citation and coverage dominate.
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Related terms
Readiness Score
Metrics & ScoringrThe Readiness Score, out of 100, measures how well-prepared a site is technically and structurally to be understood and cited by AI systems.
