The score is an estimate — so how much should I trust it?
Trust the direction more than the value.
The score is produced by our own models and heuristics against non-deterministic third-party systems. It is not an official metric from OpenAI, Google, Anthropic or Perplexity — none of them publish one. Any tool presenting an AI visibility score as a measured fact is overstating what's knowable.
What it's reliable for: comparing you against competitors on identical queries, and tracking your own movement over time using a consistent method. What it isn't: a precise measurement you should report to a board as fact, or a figure to compare against a number from a different tool.
Related FAQs
Can I see the actual AI answers behind my score?
Yes — the citation map shows which sources were cited for which queries, per engine, so you can see what the engines drew on rather than take it on faith.
What is authority score, and how is it different from Domain Authority?
Authority score rates the sources citing you, in the eyes of AI engines. Domain Authority rates your own domain, based on backlinks, per an SEO tool.
What is prompt coverage, and why is mine low when my score is decent?
Prompt coverage measures how much of your category's question space you appear in. A high score with low coverage means you're known for one thing only.
How long until my score improves after I make changes?
Weeks, not days — and it varies by fix type. Structural changes can register in one to three weeks; third-party mentions take one to three months.
Why do the four engines give me such different results?
Because they work differently: Perplexity is retrieval-heavy, ChatGPT blends training with browsing, Gemini leans on Google, Claude cites conservatively.
Is my score comparable to another company's?
Only within the same query set. Two companies in different categories are measured against different questions, so comparing raw numbers is meaningless.
What counts as a good score?
Bands rather than a target number, because what's achievable depends heavily on your category. 0-25 is effectively invisible; 51-75 is reliably visible.
How is the visibility score calculated?
Four inputs, combined into a single 0-100 figure: mention rate, citation rate, prompt coverage and source authority. Citation and coverage dominate.
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Related terms
AI Visibility
AEO & GEO FundamentalsaAI visibility is the extent to which a brand appears, is named, or is recommended in the responses generated by AI platforms.
AI Visibility Score
Metrics & ScoringaThe AI Visibility Score, out of 100, measures how often and how prominently a brand appears across AI platforms like ChatGPT, Gemini, Perplexity, and Claude.
