How it works

See exactly how visible your brand is to AI — and what to fix next.

A clear, evidence-based audit of what ChatGPT, Google AI Overviews, Perplexity, Claude and Grok actually say about your brand — and a prioritized list of what to fix first.

Start free auditSee what we measure
app.lazycats.ai / audit Example audit
Website
https://yourbrand.comAudit
No login, no tracking script — just the website address.
LazyCatsBot
GET /200 OK
/robots.txtAI crawlers allowed
/llms.txtFound
schema.orgOrganization missing
AI systems20 buyer questions × 5 engines
ChatGPT20/20
GGoogle AI Overviews20/20
Perplexity20/20
Claude20/20
Grok20/20
EvidenceNamedCitedMissing
Buyer questionChatGPTAIOPerplexityClaudeGrok best tool for small agencies alternatives to Competitor B is yourbrand worth it pricing for 10-person team
AI visibility score
41/ 100
Named in 8 of 20 questions · cited on 3 pages
Fix first
1Add Organization schema with sameAs linksHigh
2Answer "pricing for teams" directly on /pricingHigh
3Create a comparison page vs Competitor AMedium
The process

From "we think we're visible" to knowing, in three steps.

No audits to schedule, no prompts to write yourself — connect your site once and get a clear answer in minutes.

01
Setup

Connect your site

Add your website — no tracking pixel, no code changes. We only need the URL to get started.

02
Automated

We check the AI systems

We ask the real questions your buyers ask ChatGPT, Google AI Overviews, Perplexity, Claude and Grok — then record exactly what each one says.

03
Output

You get the evidence — and what to fix

See where you're mentioned, where you're missing, and a prioritized list of fixes — ranked by impact, not guesswork.

Under the hood

Behind one score is a lot more than one prompt.

Audit in progressStep 4 of 9
ChatGPTGAI OverviewsPerplexityClaudeGrok
1
You submit your URL

No login, no tracking script — just the website address.

2
LazyCatsBot fetches your site

One pass over your homepage, robots.txt and llms.txt.

3
We build real buyer questions

Modeled on how people actually ask AI assistants about brands like yours.

4
We query ChatGPT

Same questions, asked the way a real buyer would.

5
We check Google AI Overviews

Captured as it appears in Google's search results.

6
We query Perplexity

Including which sources it cites alongside your brand.

7
We query Claude

Checked for direct mentions and competitor comparisons.

8
We query Grok

Rounding out the engines people use for research questions.

9
Evidence lands in your dashboard — ranked and ready

What we measure

One audit. Multiple signals.

Illustrative

AI Visibility

Whether ChatGPT, Perplexity, Claude and Grok mention your brand when someone asks a relevant question — and how often.

ChatGPT62%
GAI Overviews41%
Perplexity48%
Claude35%
Grok18%
Share of buyer questions where your brand is named
🔍 best project tool for agencies
AI Overview yourbrand.com/pricingg2.com
7 / 20searches cite you in the Overview
#4.2average classic ranking, tracked separately
/pricing14 citations
/blog/ai-visibility-guide9 citations
/about3 citations
/featuresNever cited
41%24%22%13%
Competitor ACompetitor BYouOthers
"best tool for small agencies"Competitor A named
"alternatives to Competitor B"You're absent
ComparisonWhich is better for agencies, X or Y?
PurchaseHow much does it cost for a team of 10?
ProblemHow do I track client projects in one place?
TrustIs yourbrand legit?
Dots: ChatGPT · Google AI Overviews · Perplexity · Claude · Grok
✓robots.txt allows AI crawlers
✓llms.txt present
×Organization schema
!FAQ answers in plain text
✓One H1, logical headings
×Author on key pages
Audit 1Audit 2Audit 3Today · +23 pts
Real measurements

Missing data is marked as unavailable, not scored as zero.

Every score is backed by an actual query and an actual answer — if we don't have evidence, we say so instead of filling the gap with a guess.

20
buyer-intent queries tested per audit
13
question categories covered per audit
5
AI engines checked — ChatGPT, Google AI Overviews, Perplexity, Claude and Grok
25%
of every audit is dedicated to competitor benchmarking
20 queries × 13 categories, checked across 5 AI engines — one consistent method, every time.
Illustrative
Weighted category
Standard category
Comparison / purchase intent
65%
of tested queries are comparison or purchase-intent, not simple brand lookups
38.46%
of categories are weighted more heavily in your overall score
From evidence to action

Not another dashboard you have to interpret yourself.

🔍

LazyCats finds

01
Where your brand is mentioned by name versus just implied
02
Which competitors show up instead of you, and for which questions
03
Pages that get cited as sources — and pages that never do
04
Gaps in how your content answers real buyer questions
05
Whether your site structure helps or blocks AI systems from reading it correctly
✓

LazyCats recommends

✓
Specific pages to update, and exactly what to add to them
✓
Content formats that make it easier for AI systems to quote you correctly
✓
Structured data and technical fixes, prioritized by impact
✓
New pages or sections worth creating to close visibility gaps
✓
How to phrase answers to the buyer questions AI engines are already asking about your category
✓
What to monitor next, so you know if a fix actually worked

These are prioritized recommendations based on the evidence we collected — not a guarantee of ranking, citation or placement in any AI system's answer.

Fixes you can actually use

Recommendations that fit your website — not generic SEO advice.

Every recommendation comes with instructions for how to actually implement it — whatever your site is built on.

Webflow
Other CMS
Custom / HTML

Webflow

Step-by-step guidance using Webflow's native CMS, Designer and SEO settings — no extra plugins needed.

*At launch, platform-specific fixes will be available for Webflow and Custom/HTML sites only. Support for additional platforms will follow in Q4 2026.
High
Add Organization schema
Example fix
1
Open Site settings → Custom code
Project-wide, so it applies to every page
2
Paste the JSON-LD into Head code
Use your real business name, URL and verified profiles
3
Add sameAs links
LinkedIn, Crunchbase, Wikidata — whichever exist
4
Publish and re-check
We confirm it on the next audit
WordPress

Paste into your theme's header or your SEO plugin's schema field.

wp_head → <script type="application/ld+json">
Shopify

Add to theme.liquid, inside the head tag.

{% render "org-schema" %}
React / Next.js

Render the JSON-LD script in your root layout.

<script type="application/ld+json" dangerouslySetInnerHTML={…} />
<!-- Paste inside <head> --> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Organization", "name": "Your Brand", "url": "https://yourbrand.com", "logo": "https://yourbrand.com/logo.png", "sameAs": [ "https://www.linkedin.com/company/yourbrand", "https://www.wikidata.org/wiki/Q…" ] } </script>
LazyTracking

One audit tells you where you are. Tracking tells you whether your work is working.

AI visibility over time
+23 pts
Illustrative
Audit 1
Audit 2
Audit 3
Audit 4
Today
01
We re-run your core questions on a regular schedule
02
We compare each new answer against your last audit
03
We flag what changed — new mentions, lost citations, new competitors
04
You get a clear trend, not just a one-time score

AI engines update on their own schedule, not instantly — so a change you make today may take some time to show up in tracking. That reflects how AI systems re-crawl and re-index, not a delay on our end.

Stop guessing whether AI can see you.

Run your first audit and see exactly where your brand stands.

Check your AI visibility