Internal Linking
Internal links help search engines and AI crawlers understand how content relates and which pages matter most, while also guiding readers to deeper, relevant material they might not have found otherwise.
Two details do most of the work. Anchor text should describe the destination in plain words rather than saying "click here" — it is one of the clearest signals a crawler gets about what the linked page covers. And no page should be orphaned: a page nothing links to is one a crawler may never reach, however good it is.
A well-linked content structure reinforces topical authority and makes it easier for AI crawlers to discover and correctly contextualize every page on a site.
A glossary entry links to a related guide and a relevant FAQ, helping both readers and crawlers understand how those pieces of content connect.
Why does internal linking matter?
Internal links show search engines and AI crawlers how your content connects and which pages matter most. They also reinforce topical authority.
