Content Freshness
In fast-moving fields like AI search, outdated information can quickly become misleading. Regularly reviewing and updating content signals to both search engines and readers that the information is still reliable.
The distinction that matters is between updating a date and updating a page. Changing a timestamp without changing anything else is transparent to any system checking, and erodes trust rather than building it. A genuine review either changes something or confirms, on a visible date, that nothing needed changing.
AI systems are more likely to trust and cite content that shows clear signs of active maintenance, such as a visible "last reviewed" date, over content that appears abandoned.
A glossary term about a specific AI platform is reviewed quarterly to confirm the platform's behavior hasn't changed since the entry was last written.
How often should I update my content?
No fixed schedule, but fast-moving topics like AEO should be reviewed at least quarterly. Freshness signals that the information is still worth citing.
What is the Refresh Tracker and why is mine empty?
The Quarterly Content Refresh Tracker identifies which of your pages AI engines cite most, then tells you when each is going stale.
