What are custom queries, and how should I choose them?
Custom queries are the specific questions you want to be found for — "best project management tool for agencies", "how do I file a VAT return in Romania". LazyCats runs them against all four engines and tracks whether you surface.
Choose questions a real buyer would type, not keywords. Aim for commercial intent over informational: "best X for Y" and "X alternatives" reveal more about your commercial visibility than "what is X".
You can track up to 25.
Related FAQs
I fixed everything you recommended. Now what?
Re-audit to confirm the fixes registered, then shift from fixing to monitoring. AEO isn't a project you finish — your competitors keep publishing.
Can I export the data?
PDF and CSV on all paid plans. Agency and Scale also get shareable report links, which are easier than emailing PDFs to a client. Free has no exports.
How do white-label reports work?
On Agency and Scale, the Export Report dialog lets you replace LazyCats branding with your company name and website URL.
What is the Refresh Tracker and why is mine empty?
The Quarterly Content Refresh Tracker identifies which of your pages AI engines cite most, then tells you when each is going stale.
What is llms.txt and do I actually need one?
llms.txt is a plain text file at your site's root that tells AI crawlers which pages matter and how to read them. Adoption is early, but it costs an hour.
How does competitor tracking work?
You name the competitors; LazyCats tracks how often each is cited alongside or instead of you across the same set of queries.
How often should I re-audit?
Weekly is the default cadence on paid plans, and it's the right rhythm for most sites. Re-audit immediately after you ship a batch of fixes.
What's in Advanced Reporting that the standard report doesn't have?
Advanced Reporting is the Scale-only panel on the AI Visibility tab: gauge score with period delta, per-source sentiment, trends and competitor comparison.
What is sentiment analysis and how accurate is it?
Sentiment analysis reads the tone of how each citing source discusses your brand and classifies it as positive, neutral or negative.
My score dropped and I didn't change anything. Why?
Almost always because the AI engines changed, not because you did. These systems are non-deterministic — watch the 30-day trend, not two consecutive runs.
Can't find what you're looking for?
Related terms
Brand Query
Query Types & IntentbA Brand query directly names a company or product, such as "Is [Brand] legitimate?" or "What does [Brand] do?"
Category Query
Query Types & IntentcA Category query asks for options within a general category, such as "What are the best AI visibility tools?"
Comparison Query
Query Types & IntentcA Comparison query directly weighs two or more specific options against each other, such as "LazyCats AI vs Competitor."
Problem Query
Query Types & IntentpA Problem query describes a need or pain point without naming any specific brand, such as "What's the best way to improve my AI visibility?"
