Meta Description

While it doesn't directly influence rankings, a clear, compelling meta description improves click-through rate by giving searchers a reason to choose your result over others.

Its role has quietly grown. Because it is a short, self-contained summary written by you, it is often the passage a model reaches for when it needs to describe your page in one sentence. That makes it worth writing as a statement of what the page says, not as a teaser that withholds the answer to earn a click.

A well-written meta description is often reused as the basis for how AI systems summarize a page, making it worth writing as carefully as the page's headline.

A glossary page's meta description previews the definition in one sentence, encouraging a click from someone scanning the search results.