Do I still need SEO?

No, and any tool that guarantees it is misrepresenting how these systems work. We don't control the engines, and their outputs are non-deterministic.

The subscription is enough for everything on your own site — structure, schema, content gaps, technical fixes. Add-ons address off-site coverage instead.

Only if you'll use what it adds: twenty sites, Advanced Reporting, the Refresh Tracker and bulk audits. Sentiment and white-label are already on Agency.

One site and you want to know where you stand — Starter. Several brands or client sites — Agency. Many sites and trend tracking — Scale.

The category is real and getting crowded, so evaluate on specifics rather than claims: four engines tracked separately, and fixes you can actually apply.

They're better than us at everything they do — keyword research, backlink data, rank tracking, crawl diagnostics at scale. Keep them.

You should — it's a useful reality check, and it's free. What it won't give you is a baseline: one non-deterministic answer, with no history to compare.

It's a fair suspicion, and plenty of tools are guilty of it. But what we measure isn't in any index — there's no public dataset of what ChatGPT cited.

SEO optimises for a ranked list of links. AEO optimises for being the source a generated answer draws on. Page one holds ten results; an answer cites four.