Schema Markup
Built on the shared vocabulary at schema.org, schema markup labels entities like organizations, people, products, questions, and definitions in a machine-readable format, removing ambiguity that a crawler would otherwise have to infer.
It is worth being clear about what schema does not do: it is not a ranking boost, and adding it will not lift a weak page. What it does is remove guesswork. For AEO specifically, a handful of types carry most of the value — Organization for identity, FAQPage for question content, and DefinedTerm for definitions. The rest is optional.
Schema markup is one of the clearest ways to help AI systems correctly extract facts and definitions from your content, directly supporting citation accuracy.
A recipe page uses schema markup to explicitly tag the prep time, ingredients, and rating, so search engines can display that information directly in results rather than guessing from the page text.
What is schema markup and why does it matter for AI visibility?
Structured code that tells search engines and AI systems what your content means, not just what it says. It removes ambiguity when a model extracts facts.
