Zero-Click Search
A search where the user gets their answer directly on the results page and never clicks through to a website.
Detailed Explanation
A zero-click search happens when a search engine or AI Overview answers the query directly in the results — via a featured snippet, knowledge panel, or AI-generated summary — so the user never visits a website. Zero-click searches have grown sharply as AI Overviews and answer engines became standard in search results.
Why It Matters
Zero-click searches explain why rankings can stay stable while organic traffic falls: you may still be the cited source, just without the click.
Example
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