Glossary
/
/
2 min read
/
First published on:
August 13, 2026
/
Reviewed by
Vlad Cîrneală
on
August 13, 2026

Product Schema

Structured data that labels a page's price, availability, and reviews so search engines and AI shopping assistants can read them directly.
Detailed Explanation

Product schema is structured data marking up product details — name, price, currency, availability, and aggregate rating — in a standardized, machine-readable format. It powers rich results like star ratings in search and lets AI shopping assistants pull accurate product facts without scraping ambiguous page text.

Why It Matters

As AI-driven product comparisons grow, product schema is often the difference between an AI system quoting an accurate price and skipping a brand entirely.

Example