NAP Consistency
Keeping a business's Name, Address, and Phone number identical across every website and directory listing.
Detailed Explanation
NAP consistency means a business's Name, Address, and Phone number appear exactly the same way across its website, Google Business Profile, and every directory or citation source. Inconsistent NAP data confuses both local search algorithms and AI models trying to confirm which entity is being discussed.
Why It Matters
AI models cross-reference multiple sources to confirm facts about a brand. Inconsistent NAP data is often the single cheapest fix for an AI model that can't confidently identify a business.
Example
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