Digital PR

Digital PR is the practice of securing coverage, backlinks, and brand mentions from journalists, publications, and industry websites — typically through original research, expert commentary, data studies, or newsworthy campaigns. It's the modern evolution of traditional PR, aimed at both search engines and AI models.

AI models weigh third-party validation heavily when deciding what to cite. A brand that only talks about itself is far less convincing than one other credible sites talk about.