Content Gap Analysis
The process of comparing your content against competitors' or a topic's full scope to find missing subtopics and unanswered questions.
Detailed Explanation
A content gap analysis compares what a site currently covers against what competitors cover, or against the full range of questions real users and AI systems ask about a topic. It surfaces missing pages, thin sections, and unanswered sub-questions that are limiting both search rankings and AI citation opportunities.
Why It Matters
AI answer engines synthesize from whichever sources cover a topic most completely — a content gap is a direct visibility gap.
Example
