Brand Sentiment
Whether an AI model describes a brand positively, neutrally, or negatively when asked about it directly.
Detailed Explanation
Brand sentiment, in an AI visibility context, is an assessment of the tone an AI model uses when it mentions a brand — favorable, neutral, or critical — pulled from whatever sources it was trained on or retrieves live. Unlike a citation rate, which measures whether you're mentioned at all, sentiment measures how you're mentioned.
Why It Matters
Being cited by an AI model isn't automatically good news — checking sentiment reveals whether that citation is helping or quietly damaging trust.
Example
Related FAQs
What is sentiment analysis and how accurate is it?
Sentiment analysis reads the tone of how each citing source discusses your brand and classifies it as positive, neutral or negative.
