AI Referral Traffic
Website visits that originate from links clicked inside an AI chatbot or AI-generated search answer.
Detailed Explanation
AI referral traffic is the segment of website visits that come from users clicking a source link inside an AI-generated answer — for example, a citation inside ChatGPT, Perplexity, or a Google AI Overview. It's tracked separately from traditional organic search traffic and is becoming a standard line item in AI visibility reporting.
Why It Matters
As zero-click search grows, AI referral traffic is one of the few remaining hard metrics that proves an AI citation is actually converting into a visit.
Example
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